The Med EMPORION Project supports food markets and market culture, promoting connection and exchange between cities with relevant food markets in the Mediterranean. Research, pilot projects, and open activities like Food Festivals will help the creation of permanent links, awareness raising about their social role as important placemakers and the improvement of their quality and services. Read more [+]
Els Mercats de la Mediterrània. Models de gestió i bones pràctiques [Mediterranean Markets. Management Models and Good Practices] is the title of the study, which was carried out by the IMMB as part of the MedEmporion project and puts forward tools and strategies for making the markets more competitive.
The protagonist of this in-depth research is Porta Palazzo, the biggest European open air market. Starting from this market, a peddling paradigm for the whole Euromediterranean area, the authors analyzed the most delicate and troublesome aspects of its functioning: the presence of local and typical products, the distribution channels, the customer base composition, the coexistence between old and new stallholders and much more. Porta Palazzo has been disassembled in order to discover its mechanisms, to highlight its strengths and weaknesses. The aim is to identify the market’s future challenges and to suggest some possible solutions to face them. The addendum is focused on a comparative analysis of the most important markets in the Euromediterranean area.
The Barcelona Institute of Markets is organising the “Symposium of Mediterranean Food Markets and 8th Symposium of the Food Markets of Barcelona”, an International Congress which is to take place in Barcelona on June 4-5.
The encounter is the closing event of the European Union Med Emporion Project, led by the City of Barcelona - with the participation of Turin, Genova and Marseilles – and aimed at developing and promoting food markets.
The conclusion of our research on the Porta Palazzo market